Monday, November 2, 2009

Magic for A Cause' garners P3.4M after a night of fashion glitz and glamour...

The Magic for A Cause was a huge success even with only a week to organize a full scale fashion show featuring the best and brightest Star Magic artists clad in various designer labels. First on the runway were the endorsers of Bench Pinoy Lab which includes Kim Chiu, Gerald Anderson, Jake Cuenca, Shaina Magdayao, Enchong Dee, Robi Domingo and the youngest ramp model Zaijan Jaranilla. Leaving no doubt to the audience as to who are the hottest celebrities to date. Pokwang was also a crowd favorite because everyone was expecting her to do a comic stunt while being escorted by the dashing Giggerboys. But she seriously strut her stuff instead and looked like a professional model in a classy gender-bender suit.

Perhaps the most eye-catching of all was Gretchen Barretto in a very sexy gown which has side slits on its bodice. La Greta was the last to grace the catwalk together with Piolo, Kim, and Gerald who also wore the fabulous designs of Inno Sotto. Making the night more fascinating were the special song numbers by the ASAP stars including a duet between Laarni Lozada and Jed Madella, a solo performance by Richard Poon, and an all-star finale led by Piolo Pascual, Diether Ocampo, Angelica Panganiban, Maricar Reyes, Bea Alonzo and Sam Milby among others.

It was worth all the effort because a total of P3,407,000 were raised for the charity event with Bench and Coca-Cola Foundation donating P1M each. Other companies and prominent persons who also made a generous contribution were the following: Ultra Mega Supermarket (P500,000), Globe Asiatique (P200,000), Proctor & Gamble (P100,000), Mayor Rey Uy and the government officials of the Municipality of Tagum City, Davao del Norte (P100,000), and Liza Gokongwei (P50,000).

On the other hand, P222,000 was garnered from the guests namely, Jacobina Haw (P100,000), Melvin Chua ($5,000), Edgar Mangahas, Jose Tan of Toyota San Fernando, Rowena Tomeldan, Daisy Chua, Tina Aquino, Ideal People Model Management, Cathy Bengzon, Nikki Valdez, Violeta Luna, Leo Katigbak, Avinash Uttamchandani, and Anne Cusi.

Since donations in kind were also welcome, Robina Gokongwei-pe pledged 50 sets of cookware; P2M worth of clothes from Jewels, and more garments from the boutique of Mykee Atelier (brother of Maricel Soriano). Kris Aquino also guaranteed to give all the royalties of Baby James from their We Are One Album as well.

All these proceeds would be given to Sagip Kapamilya which continuously helps the typhoon victims in the country.

Watch out for the exclusive showing of Magic for A Cause on TFCNow very soon!

CREDITS TO: Rachelle Siazon,

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